Here is another rather obvious truth: Healthcare consumers are often sick, injured, scared, or all three. Any kind of writing done for healthcare must always remember these parameters, must always respect the world in which these clients receive the message, and must always be created with a great deal of compassion.
Healthcare advertising is a wonderfully specialized field. Many people may be doing it, but only a select few are doing it well.
“Without a doubt, Tim Wheeler is a most unique combination of brilliant creativity, outstanding technical knowledge, and highly effective project management skill. I had the genuine pleasure of watching him work for eight years at Hackley Hospital, where he created and produced simply stunning – and award-winning – healthcare advertising. Tim’s personal integrity and passion for telling a story is clearly evident in his work, whether he’s invoking the Gods of Humor or tugging at our heart strings. He’s world-class. (Plus, he’s really fun!)”
Melissa Freye Chief Communications Officer, Hackley Hospital